From DIVO

Notes on web design & local SEO.

Practical writing for Central NJ business owners — no filler, no invented statistics, just what we've actually seen work.

August 24, 2026

Why Mobile-First Design Matters More for Edison Businesses Than Their Website Vendor Probably Told Them

Most local searches in Edison happen on a phone, not a laptop. Here's what mobile-first actually means, and how to tell if a site was built that way or just made to fit.

August 24, 2026

ADA-Compliant Web Design: What Central NJ Small Businesses Actually Need to Know

Website accessibility lawsuits against small businesses are a real, growing risk, and most sites fail on a handful of fixable issues.

August 24, 2026

Local SEO for Monmouth County Businesses: What's Different From Middlesex County

Monmouth County's local search landscape isn't identical to Middlesex County's. Here's what businesses along the Shore and inland towns should actually focus on.

August 16, 2026

The Google Maps 3-Pack: How Local SEO Actually Ranks You in Middlesex County

The three-listing map block above Google's organic results is where most local searches end. Here's what actually moves a Middlesex County business into it.

July 12, 2026

Website Speed and Local SEO: What Central NJ Businesses Should Actually Care About

Page speed keeps getting mentioned in SEO advice, but most of it is vague. Here's what actually matters for a local business website in Middlesex County, and what doesn't.